Speakers

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• Carla Buzasi, The Huffington Post UK

  An award-winning editor and writer, having contributed to titles such as Marie Claire, the Guardian, Cosmopolitan, Glamour, GQ.com, Vogue.com and the Metro, Carla Buzasi is editor-in-chief of The Huffington Post UK (which she thinks means her parents might finally give up on their dream for her to return home and edit The Stroud News & Journal).

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• Norbert Cappetti, Heineken Netherlands

  Norbert Cappetti is the Communications Manager for Holland Heineken House (Heineken Netherlands). Cappetti has more than15 years experience in the retail, FMCG and communication industry, and has worked for national and international companies and brands. He started his career at a series of PR agencies, serving accounts from Coca-Cola and Royal Mail to Manpower and Procter & Gamble. Then he became Manager, Internal and External Relations at Royal Ahold's subsidiary Etos (health & beauty retailer, with 500 outlets)) for 6 years.

  Since 2005 he has worked for Heineken Netherlands as senior communications consultant. Norbert is Brand PR Manager for the 2 largest beer brands in The Netherlands: Heineken© and Amstel©. He also oversees Holland Heineken House as communications manager. Post-Vancouver 2010, he is busy preparing for the London Olympics in the summer of 2012.

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• Shel Holtz, Holtz Communication + Technology

  Shel Holtz is principal of Holtz Communication + Technology, which has counseled companies about online communications since 1996. Shel brings 35 years of organizational communication experience to his client engagements. A regular speaker at conferences and corporate events, Shel is the author or co-author of six communications-focused books. He has blogged since 2004 and co-hosts the first and longest-running communications podcast, For Immediate Release, which debuted in January 2005.

  He is a founding research fellow of the Society for New Communications Research, a member of the Mayo Clinic Center for Social Media advisory board, and a fellow of the International Association of Business Communicators.

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• Neville Hobson, ABC

  Neville Hobson, ABC, is a communicator, blogger and podcaster, one of the leading European early adopters, opinion-leaders and influencers in social media communication for business. He is a founding research fellow of the Society for New Communications Research.

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• Nick Jue, ING the Netherlands

  Nick Jue started his career as head of Marketing Savings at the Postbank. Subsequently he held management positions at Postbank and ING in the Netherlands and Belgium. In 2003 he was named general manager, Corporate Communications & Affairs at ING Group, where he managed internal and external communication, media contacts, investor relations, branding, sponsoring and public affairs.

  After three years Jue returned to the business. In July 2006 he was named president of the Board of Directors of ING Retail Netherlands, responsible for Postbank, ING Bank and RVS operations in the Netherlands. In July 2007 Jue became CEO Retail Netherlands and guided the merger of Postbank and ING Bank in the Netherlands. Jue was named CEO of ING Domestic Bank Netherlands on September 1, 2010. He had assumed the Presidency of the Board of ING Netherlands on January 1, 2008.

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• Marshall Manson, Edelman

  Marshall Manson is Managing Director of Digital for Edelman in EMEA, and a leader in online strategy, communications and reputation management. Marshall is based in London, and previously was Vice-President of Digital Public Affairs in Washington, DC. Marshall oversees Edelman's network of more than 60 digital specialists in 17 offices across Europe, the Middle East and Africa.

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• Jeramie McPeek, Phoenix Suns

  Jeramie McPeek (@jmcpeek) is the Vice President of Digital for the Phoenix Suns.

  In his 19th year with the NBA's Phoenix Suns, McPeek leads the organization's digital, mobile and social media.

  Under his direction, Suns.com has twice been named the top team site in the NBA by the Sports Business Journal (2002, 2004) and received the inaugural Website of the Year Award from the NBA in 2007. McPeek also won two Rocky Mountain Emmy Awards in 2008 for the Suns' interactive platforms.

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• Inger Paus, Microsoft

  Inger Paus is Area PR Lead for Microsoft Western Europe and orchestrates PR across 12 Western European countries. During more than 15 years as a communications professional for the media and IT industries she has specialized in corporate reputation management, working in corporate PR, internal communications and public affairs. While she was leading Corporate Communications for Microsoft in Germany, her team won several awards for CSR campaigns. In 2009 she pioneered the use of social media in PR strategy in Germany.

  Now Paus oversees the new concept of “storytelling,” which aims to transform the way Microsoft engages with its audiences.

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• Mark Ragan, Ragan Communications

  Mark Ragan is the Publisher of PR Daily and CEO of Ragan Communications. He arrived at Ragan after working for 15 years as an award-winning political and investigative reporter for newspapers throughout the United States. He ended his career as a journalist in 1992 after covering three presidential elections, including Ronald Reagan's landslide victory over Jimmy Carter in 1980.

  Today, Mark is back in the journalistic swing of things at the company his father founded in 1968. In addition to overseeing new product development and the day-to-day operations of the company, Mark acts as editor in chief for the daily Ragan.com news site.

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• Allan L. Schoenberg, CME Group

  Allan L. Schoenberg appointed Director of Corporate Communications for CME Group in February 2006, relocated in January, 2011 to London to run the company's international communications. He manages media relations, social media, issues management, message development, and brand communication. Schoenberg joined the company in 2004 as Associate Director of Technology Communications.

  CME Group (http://www.cmegroup.com/) is the world's leading and most diverse derivatives exchange. Building on the heritage of CME, CBOT and NYMEX, CME Group serves the risk management needs of customers around the globe.

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• Simone Versteeg, Dell

  Simone Versteeg directs PR and Corporate Communications for Dell Services in Europe, the Middle East & Africa (EMEA). Simone has worked at Dell since January, 2007. Drawing on her long-time interest in social media, Versteeg also holds the position of Social Media and Community Spokesperson for Dell.

  Her first job at Dell was managing PR & Corporate Communications for The Netherlands and Scandinavia (Denmark, Finland, Norway and Sweden) . In 2008 her job changed into Director of PR & Corporate Communications for Clients and Global Services in EMEA.

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• Thomas Smith, Disney Destinations

  Thomas Smith is Social Media Director at Disney Destinations, overseeing the U.S. teams that manage content and engagement for the popular Disney Parks Blog, the flagship Twitter accounts @DisneyParks, @WaltDisneyWorld and @Disneyland as well as content appearing daily on several of the company's other highly-trafficked channels, including Facebook and YouTube.

  Thomas believes strongly in the power of story to engage consumers. Before joining Disney, Thomas was an award-winning news journalist. He led a top-rated newsroom as a news director in Louisiana and has been nationally recognized for his investigative reporting and online storytelling. Thomas also earned several first-place Associated Press awards and created, launched and operated one of the nation's most-viewed TV news websites during his 18 years in the news business.

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• Joyce Veekman, KLM

  Joyce Veekman is Director Corporate Communications & Media at KLM. Her responsibilities include KLM’s reputation on social media, and she is one of the main contributors to the success of KLM on social media. Before KLM she worked for years as a spokesperson at the Ministry Ministry of Spatial Planning & the Environment. in the Hague. She started her career as a journalist at the Dutch press agency ANP, with politics as focus area.

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• Jussi-Pekka Erkkola, Valio

  Jussi-Pekka Erkkola is a heading Valio's digital marketing and responsible for digital and social strategies and implementation.

  Valio is the leading dairy brand in Finland and strongly positioned in Russia, Sweden and the Baltic states with subsidiaries in the USA, Belgium and China. Valio is a trailblazer in Finnish nutrition and an international pioneer of functional dairy products.

  Before his current role, Jussi-Pekka was spearheading Nokia's social media adaptation and activities throughout the organization for over six years and heading the global social marketing community.