The 2012 International Social Media & PR Summit

The success of your organization depends on communicating effectively through social media. It defines how you work, contact the media, interact with customers and sell your products.

At this summit you will hear best practices from the leading global brands, with ready-to-use tips on how to:

Use Twitter, Facebook, LinkedIn and Google+ to extend your brand, engage your customers and get media attention
Monitor and measure the success of your social media — and prove the ROI of your efforts to top executives in your company
Structure your business for social media success by putting social thinking at the heart of your communications plans
Share content easily and instantly on many social media sites — without adding to your workload
Grab the attention of reporters and editors by contacting and interacting with journalists on social media channels
And so much more!

Nick Jue
ING Netherlands
Carla Buzasi
The Huffington Post UK
Norbert Cappetti
Heineken Netherlands
Jeramie McPeek
Phoenix Suns
Simone Versteeg
Dell
Inger Paus
Microsoft
Allan L. Schoenberg
CME Group
Thomas Smith
Disney Destinations
Shel Holtz
Holtz Communication + Technology
Neville Hobson
For Immediate Release
Mark Ragan
PR Daily & Ragan Communications
Marshall Manson
Edelman

YOU CAN REGISTER FOR JUST ONE OR BOTH DAYS OF THIS SUMMIT!

Learn practical tips to improve your PR and social media effort. You'll find out how:
ING engages social media and PR in a way that restores confidence in ING and improves its reputation.
Heineken built brand awareness and got media attention by driving attention to the Holland Heineken house at the Vancouver 2010 Winter Olympics.
The Phoenix Suns, a leading NBA team, uses Facebook, Twitter, Google+ and other social media platforms to extend their brand and engage their fan base.
Huffington Post UK's journalists interact with PR professionals on social media—with tips you can use immediately for your dealings with the media.
Dell has changed its social media strategy in the last 5 years to listen first, then engage and connect with customers to improve business results.
Plus: A special opening session with PR Daily Publisher Mark Ragan: "How to practice brand journalism and create your own loyal audience of readers—and integrate your messages throughout the traditional and new-media worlds." This presentation will include real examples from Cisco, Intel, Southwest Airlines, Mayo Clinic, The Coca-Cola Company and many more.

ING Headquaters

ING House is the head office of ING Group in The Netherlands. ING House contains the board room, offices for senior management and a number of corporate departments.

The building was designed to reflect the image of ING: innovative and transparent, dynamic and sustainable. The open plan and glass walls help facilitate communication across departments and complement ING’s dedication to transparency.

ING House was designed by Amsterdam-based Meyer and Van Schooten Architects.

About PR Daily:
Ragan’s PR Daily is one of the most popular daily news sites, featuring articles, advice and opinion on the public relations, marketing, social media, and media industries. PR Daily North America has 400,000 visitors a month and PR Daily Europe has about 30,000 a month.

Ragan Communications is the leading source of training for corporate communicators and public relations professionals The company produces conferences, webinars, online newsletters and several daily web sites covering PR, media relations, social media and online communications.

About ING the Netherlands:
ING the Netherlands has over 8.9 million account holders and is one of the biggest leading financial service providers in the Netherlands. ING the Netherlands offers its clients convenience, value for money and personal advice. ING the Netherlands provides consumers and business clients with financial products in the fields of payments, savings, loans, mortgages and investments. Furthermore, ING intermediates in insurances and pensions. ING the Netherlands is part of ING Group, a worldwide financial corporation with over 85 million clients in the United States, Canada, Latin America, Asia and Australia.

About Coopr:
Coopr is one of the leading new PR agencies in Europe. The Dutch agency is based in Rotterdam and specializes in integrating traditional, new and social media into PR. Coopr provides guidance on the PR strategy and corporate communications of several national and international brands. In 2011 the agency won an Euroblog Social Media Award by The European Public Relations Education and Research Association. It also got nominated for an European Excellence Award in the category 'Best New Agency of the Year'.

The 2012
International
Social Media & PR Summit

Engaging customers, the public and the media in the digital age

April 11-12, 2012 • ING House • Amsterdam, The Netherlands